This is the process of analyzing large amounts of raw data, in order to extract useful information like trends and hidden patterns. Data mining can give you A tremendous leverage on the market. It can help you discover the very information that you were always looking for and was buried all the time, right infront of you, in the data, collected for years.
Examples from the business can be the order history of your customers or other behavior that helps with customer relationship management. It can also be based on external information, collected from the Internet, like prices of products or availability in the hospitality sector.
Business Intelligence (BI)
With these large amounts of data a powerful tool is required, that can turn the raw data into meaningful information and present it in an understandable way. BI can aid decision making processes, help with data comparison and open an entirely new view to your data. Whether you choose to analyze internal data, collected over the years, or extenal data, available on the Internet, or to even compare both — BI is a powerful tool that delivers the whole picture and gives you a strategic advantage.
Data mining and other BI processes often include storing, organizing and analyzing very large arrays of data, in order to turn these into meaningful information. Most of the time it requires building specialized tools for data collection and analysis. Our team has experience in all aspects of these processes and can give invaluable advice, as well as deliver the tools to achieve the goal.